These days, the talk of a double dip recession and the lagging job market could obscure several positive indicators that provide good evidence that a significant and lasting change is underway.

Pay attention to the more important transformation that is affecting product development, business formation, job creation and the very way we live and work. In any number of areas, you’ll find upbeat indicators where you might expect to find a downbeat story:

Social Capital
A month after the Sustainable Brands 2010 conference in Monterey, CA, it's worth noting that many of the presenting and attending companies are truly integrating social impact into their sustainability efforts. 

For example, environment and ‘green’ issues, which have dominated sustainability discussions in the past, have given way to more practical explorations of new strategy, measurement, metrics and marketing initiatives. This has moved social programs from the periphery to the core.

I began my last blog with a promise to explore some of the first steps companies new to sustainability should consider. I ended it by promising to explore some of the important frameworks companies should include in a more rigorous approach to sustainability. This is more than just a theoretical approach; we engage in these frameworks with our clients to help them achieve their sustainability goals.

Opportunity Assessment
Where exactly is your company on the sustainability curve? That’s a big question, and we work to break it down by functional department within the company. The objective is to prioritize the strategies and actions that will have the greatest impact today, tomorrow and long term. How much it will cost is an important assessment, both from an investment perspective, as well as a holistic (i.e. not just financial) approach to ROI.

Release 1.3 of Sustainable Minds allows you to enter data in the units your BOM or project uses and includes a broad range of both metric and imperial units. For example, 0.25 kg of aluminum can now be entered as 0.25 kg, 250 g, or 0.00027558 short tons. Sustainable Minds then converts the measurements to a common unit to deliver the impact assessment results.

Unit conversion is available for the manufacturing, use, and transportation stages of the product’s lifecycle, for both manual part and sub-assembly entry and BOM import.

Is the world ready for a new generation of cars, particularly the electric kind? There are at least 41 teams hard at work, and competing, on the assumption that the world is not just ready, but that it’s in desperate need for Car 2.0.

Energy and transportation analysts as well as green media sites like Earth2Tech have begun using the Car 2.0 moniker and predicting a sizable market opportunity. The new electric car infrastructure has implications beyond reducing the highly toxic impact that current fossil fuel transportation has on the environment. Electric cars will link to the smart grid, making them efficient and connected communicating transportation.