Originally recorded on November 18, 2010, this webcast features Nancy Johnson, editor-in-chief, Cadalyst magazine as moderator, with key representatives from the LCA and PLM worlds discussing the issues honestly and openly:

• Terry Swack, CEO & Founder, Sustainable Minds
• Jørgen Vos, Product Management Director, Life Cycle Analytics, PTC InSight Product Analytics
• Lise Laurin, founder, EarthShift
• Amy A. Rowell, founder and principal analyst, Four Winds Research

In the effort to create greener products, environmental performance software is but one piece of the puzzle. Sustainable product development requires new knowledge, skills, and processes - supported by technology and applied across the product lifecycle.

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Robert E. Middlebrooks AIA, Industry Strategy and Relations Manager from Autodesk's AEC Solutions, gave a compelling talk on BIM & LCA. More than 1200 people attended! He demonstrates a great project he built in Sustainable Minds showing how he evaluated the impacts from a flooring system.

AEC professionals are well aware that designing sustainably is key to achieving environmental goals. Architects, engineers, construction professionals and building owners must focus on the best decisions during conception, design, construction and operations in order to support sustainability objectives. Since new buildings and renovation projects will serve their occupants for decades, the overall cost in resources and the environmental impact of operations and maintenance must outweigh the initial costs of construction.

Sustainable Minds’ Affiliate, Cadalyst, is launching a new webcast series with an edge, called “On the Edge with Cadalyst.” The premiere presentation, Overcoming Environmental Performance Anxiety, will discuss how going green can fuel product innovation and increase revenue. It airs live on October 14 at 12pm ET, 9am PT.
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Typical webcasts today might include a PowerPoint presentation or software demonstration and often conclude with a sales pitch. A new webcast series from Cadalyst, called On the Edge, will be nothing like that.

On the Edge with Cadalyst will bring together designers, engineers, managers, executives, industry analysts, and hardware and software developers alike to exchange information, ask tough questions, and tackle issues that stand in the way of progress in the fields of manufacturing, AEC, and civil engineering. They’ll always come back to technology because that’s what Cadalyst is all about. But above and beyond that, this series will aim to be an innovative, open forum where people can gather to ask questions, answer questions, and even debate as they work toward the mutual goals of improving design and growing business.

Originally posted on Modern Edge.

Environmentally sustainable design is at a crossroads. The insight and emotion that drove the passionate early adopters is giving way to data-driven decision making. New software tools and design methodologies are gaining traction and the result is a new level of innovation. But there’s still work to do for greener design methodologies to go mainstream. This is the take away from the dialogue on Thursday August 5th, at the Sustainable Minds and Modern Edge design reception at the Modern Edge Studio in PDX. Three main areas of discussion arose:

Credible Greener Decisions:
The question has changed from “How will we save the world?” to “How can we make credible decisions and substantiate progress?” It’s about putting credibility into the process of creating greener design. “Data is the common language; with good data multi-disciplinary teams can quickly come to consensus on the right steps to greener design.” It’s about changing emotion into rational action.