Sustainable Minds today announced a partnership with Melbourne-based environmental consultancy, Eco Innovators to bring Sustainable Minds Life Cycle Assessment (LCA) software to Australian product manufacturers, designers, educational institutes and sustainability consultancies to meet the growing demand for product environmental performance information.

With the impending tax on carbon and the increased authority of the Australian Competition and Consumer Commission (ACCC) to prosecute false environmental claims, Australian manufacturers are looking to credibly measure and manage the environmental performance of their products.

Director of Eco Innovators, Leyla Acaroglu, recent Melbourne Design Award recipient, was responsible for the development of one of the first simplified online LCA tools – Greenfly. “I have had a great deal of experience with designing tools and resources to assist designers in integrating sustainability into product development, and for me, Sustainable Minds LCA software is the best on the market for supporting designers, manufacturers and product developers in understanding and reducing the life cycle impacts of their products.”

Leading Australian LCA practitioner Tim Grant of Life Cycle Strategies welcomes the introduction. “This software expands the reach of life cycle assessment to a broader audience of non-LCA specialists, getting it closer to where decisions are made, and supporting everyday design choices.”

“It’s the optimal partnership for Sustainable Minds in Australia,” stated Terry Swack, CEO and founder of Sustainable Minds. “Leyla brings deep expertise in both ecodesign practice and using LCA software in product development. This partnership allows us to access a new market, as well as develop compelling web-based education and training programs which will be available globally.”

For Sustainable Minds subscription information in Australia and New Zealand visit: http://www.sustainableminds.com.au

About Eco Innovators
Eco Innovators is a leading Australian provider of LCA and ecodesign consultancy and training services to the design and product development industries. The company’s expertise is identifying opportunities for environmental and economic efficiency through the use of best practice approaches. Eco Innovators provides a range of tailored business consultancy services in environmental sustainability in all business activities, product design, production and consumption. Clients include leading government agencies, industry associations, design consultancies and in-house design groups. Eco Innovators is also acclaimed for its communication and engagement projects, including the award-winning The Secret Life of Things animation and a soon to be released myth-busting sustainability iPhone app.