When you launch a new product, it’s not as though you don’t know what people will think. You’ve already taken a lot of time working with your customers to get it right.

At Sustainable Minds, we’ve spent the better part of three years making it our business to understand what product design teams need in order to help them create more environmentally sustainable products.

Nonetheless, we’ve been delighted at the positive results we’re hearing from all sorts of practitioners – from product designers to engineering teams (the un-staged photo of product designers trying out Sustainable Minds software above was taken at our Boston workshop on November 11). Now that we’ve launched R1.0, it’s great to hear that others think we got it right.

Take a look at this blog post by Kenneth Wong, a contributing editor for Desktop Engineering magazine. He attended a recent Sustainable Minds workshop in San Francisco.

It's been a long time in the works. We've been fortunate to develop our extensive and knowledgeable alpha and beta communities, and now very excited that the official release is out and available to everyone.

We are bombarded with data, visuals, advertisements, tweets, updates and videos, so do we really need our products to beep, change colors, add leaves or update graphs? Especially since many people never use all of the functionality built into most products or, worse yet, simply discard the product when its complication oversteps its usefulness?

Recent product design is incorporating dashboards and metering capabilities as consumer features. Prius, Honda, Google Smart Meter, and even Mint.com are examples of products that incorporate a feedback mechanism into the product itself. ‘Hypermiling’ is the term for how to wring every last drop of efficiency from hybrid automobiles and can be found on sites like CleanMGP. While these dashboards provide a clear and powerful way to display data, they introduce a set of design challenges that must integrate social science strategies in order to be most effective.

I’m not one of those people who can say that I’ve always cared about sustainability. My turning point came about four years ago when I toured a landfill and personally saw the obscene amount of waste that society creates each and every day. Somehow I knew intuitively that what I witnessed wasn’t sustainable. I deduced that every paper cup, plastic container, broken glass, diaper and appliance that was being buried embodied natural resources – wasted resources – that were going right into the ground.

Now I find myself in a position in which I can make a difference. I’m fortunate enough to have been exposed to some of the leading minds in the field of sustainability. I’ve attended numerous conferences, seminars, classes, and educational events across the country in order to advance my knowledge and experience. I’ve made new friends and met new colleagues. And they’ve all made me feel like I’m part of the family.

But there’s one thing that continues to perplex me.