The first episode, featuring a distinguished panel of experts, focused on "Overcoming Environmental Performance Anxiety," a discussion that embodies the webcast series' ambitions of bringing a new point-of-view to the important issues facing the CAD and PLM worlds.

Panelists:

• John Davies, Vice President, GreenBiz Intelligence, Greener World Media
• Stephen B. Leonard, Design & Innovation Practice Leader, Alcoa Technical Center
• Sridhar Condoor, Ph.D. Professor, Aerospace & Mechanical Engineering, KEEN Fellow, Saint Louis University
• Manish Mehta, Ph.D., Executive Director of Industry Forums and Sustainability, National Center for Manufacturing Sciences

We hope you enjoy the replay >

Please join us for the series - noon ET, 9am PT
November 4 | Webcast #2: Why PLM Hasn't Taken Over the World. Register at http://www.cadalystedge.com/podcast.

Originally posted on Modern Edge.

Environmentally sustainable design is at a crossroads. The insight and emotion that drove the passionate early adopters is giving way to data-driven decision making. New software tools and design methodologies are gaining traction and the result is a new level of innovation. But there’s still work to do for greener design methodologies to go mainstream. This is the take away from the dialogue on Thursday August 5th, at the Sustainable Minds and Modern Edge design reception at the Modern Edge Studio in PDX. Three main areas of discussion arose:

Credible Greener Decisions:
The question has changed from “How will we save the world?” to “How can we make credible decisions and substantiate progress?” It’s about putting credibility into the process of creating greener design. “Data is the common language; with good data multi-disciplinary teams can quickly come to consensus on the right steps to greener design.” It’s about changing emotion into rational action.

These days, the talk of a double dip recession and the lagging job market could obscure several positive indicators that provide good evidence that a significant and lasting change is underway.

Pay attention to the more important transformation that is affecting product development, business formation, job creation and the very way we live and work. In any number of areas, you’ll find upbeat indicators where you might expect to find a downbeat story:

Social Capital
A month after the Sustainable Brands 2010 conference in Monterey, CA, it's worth noting that many of the presenting and attending companies are truly integrating social impact into their sustainability efforts. 

For example, environment and ‘green’ issues, which have dominated sustainability discussions in the past, have given way to more practical explorations of new strategy, measurement, metrics and marketing initiatives. This has moved social programs from the periphery to the core.

I attended a sustainability conference recently in which the main speaker, a seasoned LCA engineer, gave an overview of the LCA process, using range of products as examples. During his overview, he pointed out the stark differences between the big-impact elements and the small ones and suggested, in so many words, that an impact really must be big enough to be worth any effort in an LCA-driven impact reduction exercise.

That’s where he lost me.

This emphasis on big impact elements may make sense on paper - but what happens when all of those small, ‘insignificant’ impact elements on a lifecycle BOM from literally millions of products gang up in one place at one time? A good example is The Great Pacific Garbage Patch. Another is from Lake Erie where I grew up, pictured in the photo above. CO2, lead, Mercury and DDT also come to mind – small and seemingly insignificant at their original point of use, nasty once they reconvene elsewhere. Over time, and displaced from their original LCA, insignificant elements can accumulate into a much larger problem.