I began my last blog with a promise to explore some of the first steps companies new to sustainability should consider. I ended it by promising to explore some of the important frameworks companies should include in a more rigorous approach to sustainability. This is more than just a theoretical approach; we engage in these frameworks with our clients to help them achieve their sustainability goals.

Opportunity Assessment
Where exactly is your company on the sustainability curve? That’s a big question, and we work to break it down by functional department within the company. The objective is to prioritize the strategies and actions that will have the greatest impact today, tomorrow and long term. How much it will cost is an important assessment, both from an investment perspective, as well as a holistic (i.e. not just financial) approach to ROI.

I attended a sustainability conference recently in which the main speaker, a seasoned LCA engineer, gave an overview of the LCA process, using range of products as examples. During his overview, he pointed out the stark differences between the big-impact elements and the small ones and suggested, in so many words, that an impact really must be big enough to be worth any effort in an LCA-driven impact reduction exercise.

That’s where he lost me.

This emphasis on big impact elements may make sense on paper - but what happens when all of those small, ‘insignificant’ impact elements on a lifecycle BOM from literally millions of products gang up in one place at one time? A good example is The Great Pacific Garbage Patch. Another is from Lake Erie where I grew up, pictured in the photo above. CO2, lead, Mercury and DDT also come to mind – small and seemingly insignificant at their original point of use, nasty once they reconvene elsewhere. Over time, and displaced from their original LCA, insignificant elements can accumulate into a much larger problem.

Is the world ready for a new generation of cars, particularly the electric kind? There are at least 41 teams hard at work, and competing, on the assumption that the world is not just ready, but that it’s in desperate need for Car 2.0.

Energy and transportation analysts as well as green media sites like Earth2Tech have begun using the Car 2.0 moniker and predicting a sizable market opportunity. The new electric car infrastructure has implications beyond reducing the highly toxic impact that current fossil fuel transportation has on the environment. Electric cars will link to the smart grid, making them efficient and connected communicating transportation.

2010 is turning out to be an incredible year for Sustainable Minds. We recently found out that Sustainable Minds has been nominated as a World Economic Forum Technology Pioneer Candidate for 2011.

The World Economic Forum is an independent international organization committed to improving the state of the world. It’s motto is 'entrepreneurship in the global public interest.’ The WEF engages world leaders in partnerships to shape global, regional and industry agendas and is well known by its annual meeting in Davos in January every year.