Winter 2017 | Business Insights – Sustainable Minds – From hurdle to marketing tool, making money with product transparency

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We invite you to join SM CEO Terry Swack to discuss: The business case for integrating product transparency into product marketing

The Business Insights article in US Builders Review this month tells the story of Sustainable Minds Transparency Products and the business case for integrating product transparency into product marketing.

Recorded Thu, MAR 9 | 2–3:00pm ET

It’s no longer a differentiator to just ‘disclose’ information. Effectively explaining how your products are made earns customers’ trust and builds brand loyalty. SM Transparency Products make product transparency reporting understandable and meaningful to inform greener and healthier purchase decisions.

Learn how to measure the value and ROI of integrating product transparency into product marketing:

1. Intentional customer experience & greater satisfaction
2. Sales/marketing operations efficiency & effectiveness
3. Competitive advantage & risk reduction
4. Build/manage a credibly greener & healthier brand

"CEO and founder Terry Swack says her company, Sustainable Minds, wants to reward product manufacturers for making products that actually have better environmental performance and are made from materials that contribute to a healthier built environment.

To create preference and demand for these products, however, she says the market must learn to understand what product transparency information means. Sounds simple, but it’s a tall order, even for the Cambridge, MA software company that’s been doing it for years." Read the article, page 8 > [2]

This session is for leaders in marketing, brand management, sustainability & product stewardship who:

• Believe better marketing helps sales
• Think holistically about environmental performance and health impacts
• Are responsible for providing information to help make better informed purchase and specification decisions
• Care about leadership, innovation and design of your products & brand